Delhi Airport just unveiled the future of out-of-home brand storytelling, and it’s nothing short of extraordinary. With the launch of the newly redeveloped Terminal 1, India’s busiest aviation hub has transformed into a bold, dynamic space for immersive brand campaigns.

For advertisers, this is more than just an infrastructure upgrade. It’s a strategic breakthrough. With world-class installations, expanded footfall, and integrated display advertising formats, Delhi Airport Advertising has entered a new era.

The Business Problem: Airport Advertising Needs Scale and Precision

While airport advertising has always offered captive attention, it has often lacked the scale, flexibility, and modern presentation today’s brands demand. Traditional hoardings, limited digital capacity, and outdated media formats left advertisers wanting more.

Marketers need media that is massive in scale, beautifully designed, and agile enough to change messaging at will. They want real-time visibility with tech-driven creative options. And most importantly, they want it in places that matter. That’s where Terminal 1 steps in.

Why T1 is the New Powerhouse for Brand Storytelling

Terminal 1 at Delhi Airport is now officially India’s largest domestic terminal by footfall, even surpassing T3 Domestic. It connects to over 70 Indian cities, ensuring your brand is seen by a pan-India audience every single day.

Whether you’re targeting frequent flyers, business travellers, or urban consumers, T1 offers unmatched reach to a premium, high-intent demographic. For brands aiming to go national, this is the front line of engagement.

This development cements Delhi’s position as the country’s leading aviation hub and opens up a new chapter for Delhi Airport Advertising.

BIG. BOLD. BEAUTIFUL: Inside the New Media Formats

The media network at T1 has been reimagined from the ground up. Each format is designed to command attention and invite interaction. Let’s break down the major highlights:

Extra Large Format Magnum Arcade Network

• Six massive digital videowalls, each measuring 20x10 feet.
• Placed right at the boarding gates, the highest dwell-time location in the terminal.
• Seamless, bezel-free displays that deliver cinematic storytelling.

This is not just a screen, it’s a branded experience in motion.

Large Format 75” Digital Totems Network

• The omnipresent network of 102 vertical Digital Screens
• Innovative Curved base design
• Located across departures and arrivals, ensuring round-the-clock brand recall.

Perfect for brands wanting consistency across multiple traveller touchpoints.

Digital ICON Video Wall

• A grand 40x10 ft L-shaped Active LED Videowall
• 100% Departures Visibility
• Ideal for large-scale campaigns, product launches, 3D Anamorphic Campaigns and hero creatives.

When you want every eye on your message, this is the space to own.

The Signature Dropdowns

• Double-sided backlit media (35ft x 10 ft) with stunning visibility
• Positioned near the High Dwell time location of boarding gates
• Long view visibility from the beginning of Boarding gates area

If you're looking for timeless airport brand ownership, these deliver.

Aerobridge Branding for Unparalleled positioning 

• Branded media placements on all 22 aerobridges.
• From the terminal to the aircraft door, seamless visibility.

It extends your narrative right into the boarding moment.

Technology Meets Creativity: Built for Modern Brands

These aren’t just new placements; they’re engineered for performance. All digital formats are powered by Active LED and Samsung 4K technology, ensuring bright, bezel-free, attention-grabbing displays.

This allows brands to:

• Run motion creatives and video ads
  Go beyond static displays, play dynamic video ads, animated brand stories, or motion-driven creatives that grab attention instantly and elevate recall.
• Adapt messages based on time or campaign phases
  Schedule ads to shift based on flight times, peak hours, or campaign cycles. Brands can promote flash sales in the morning and lifestyle messaging in the evening, real-time marketing made easy.
• Create immersive storytelling moments on the go
  Use sequential messaging or dayparted campaigns across terminals to build a cohesive narrative. These formats allow brands to shape audience journeys and foster deeper brand connections.

For any brand serious about display advertising, these formats provide a future-ready canvas.

Final Thoughts: Bigger Spaces. Bolder Ideas.

The new Terminal 1 isn’t just an airport. It’s a destination. And now, it’s a branded destination built for impactful, immersive storytelling.

From massive LED videowalls to iconic static drop-downs, brands have every opportunity to make their presence felt in BIG, BOLD, BEAUTIFUL ways.

Be among the first to claim media at India’s most advanced terminal. Contact Timdaa today to launch your campaign at Terminal 1 and own the future of Delhi Airport Advertising.